About the Programme
IIM L’s certificate programme exposes senior leaders (Entrepreneurs / Business Owners / Business Drivers) to new principles of competitive strategy necessary in the digital age. Its main focus is new approaches for strategic thinking and action, developing new capabilities and a fresh mind-set. It draws attention to how digitisation can disrupt traditional businesses, and underscore specific actions businesses need to take to safeguard them, and harness the forces of digitisation and connectivity for growth and competitive advantage.This program will take a multi-pronged, blended approach. The uniqueness and effectiveness of the program are based on these four pillars:
Foundational Learning: get a 360-degree view of business, its operating environment, and its functional management through classroom and virtual sessions.
Action Learning: Work on a new developmental or problem-solving initiative within businesses with periodical advice and review from faculty mentors at IIMB.
Peer-Learning: learn from a cohort that is going through similar business challenges and exchange different perspectives and ideas.
Self-Learning: acquire skills for lifelong technology assisted self-learning through MOOCs [Massive open online courses].
The curriculum is comprehensive enough to ensure holistic development of family business scions.
Sales and Marketing
Supply Chain Management
Organisation Behaviour (OB)
Organisation Development (OD)
Industrial Relations (IR)
Finance, Cost Management, Direct and indirect Tax
General Management (e.g. Strategy)
Business Dependencies - Economics, IT, Business Law, International Business,
Digitization - ERP & CRM, Digital Marketing, Data Analytics, Cyber Security
Business Skills - Communication, Selling, Negotiation, Innovation
Business Leadership - Individual and Organizational, People and Task oriented.
Business family interface - understanding mutual inluence and improvement processes
Self-knowledge - understanding
IT for SMEs
Graduation or equivalent from any recognized University or Institutionwith relevant work experience
Diploma Holders with past work experience.
Proficiency in English, spoken & written is mandatory.
Minimum of at least 5 years of work experience
Who Can Join:
An entrepreneurial individual who wishes to advance his/her ambitions, or aspiring to start or grow a venture.
A recent graduate who wants to acquire the knowledge, skills and aptitudes to facilitate move from the academic to business world by acquiring an entrepreneurial perspective.
A ward who wants to be the potential successor of their existing family business.
An individual who wants to enhance his career with a distinct personal and competitive advantage.
A person who has an idea that might be developed for licensing, commercialization, starting a business or a venture.
An individual who is looking for short term employment before starting his business.
Prof. Ajay K Garg is Associate Professor in Finance and Accounting Area at the Indian Institute of Management Lucknow (IIML). He is an MBA in Finance and has obtained his Doctoral degree from IIM Bangalore. He has professional experience of 22 years. He has published articles in refereed National and International Journals and has National and International Conference presentations to his credit.
Prof. Sabyasachi Sinha is a faculty of Strategic Management area at IIM – Lucknow. He is a Fellow (PhD) of IIM–Ahmedabad, and an alumni of Indian School of Mines, Dhanbad. Prior to joining academics he has worked with multinational organizations- Nestle and 3M. He has received multiple awards for his research from Indian and Foreign institutions viz., IFCI, European group of organization studies, and Society for the Advancement of Management Studies (UK).
His present research is focused on strategy and entrepreneurship, and strategic leadership, with speciic focus on managing in fast changing environments, organizational ambidexterity, managing innovation, design thinking, knowledge management, role of top management teams in shaping these processes, and other aspects of business and corporate strategy. He teaches strategic management courses in long-duration programme of IIM-Lucknow, and has also coordinated several management development programme for senior executives from variety of organizations including government sector, public sector undertakings, and multinational companies.